Learn more about us
Sheer Elegance hair products are manufactured by VIP Cosmetics Laboratories cc, a Soweto community-based business incorporated in December 2005.
The idea for the brand was coined by Vivian Shiburi a professional Analytical Chemist, Cosmetic scientist. Vivian is also a talented hairstylist with a lifetime of experience in the natural hair care industry.
The cornerstone of this brand is providing results-oriented products that enable African sisters to embrace natural hair with dignity and pride.
The Sheer Elegance haircare brand provides a wide range of ethnic hair care products that cater to the Dreadlock, Braids, and Afro hair markets.
Our dreadlocks product range was produced after some intensive research in 2008. With ‘clean healthy dreadlocks’ as its motto it challenged the notion that dreadlocks are dull and have lots of build-ups.
Guided by the results of the research, Sheer Elegance brand offered products that are rich with moisturizing agents to keep locks clean. On the other hand, keep them shiny with supporting products to relieve and soothe scalp irritation. Furthermore, it stimulates hair growth and assist in dandruff treatment.
These products worked wonders for braids as they deal majestically with the challenge oh hairline loss. Also, giving hair volume& shine and treating dandruff. Subsequently creating an easy way to take off braids without hair loss.
Research on our Sheer Elegance Hair Care Products
We invest heavily in Research and Development and rely on mother nature (our own African soil), as a source of our ingredients. We use it to develop and manufacture these unique natural hair care products.
Our quest to surpass customers’ expectations in addressing their hair problems has kept Sheer Elegance brand relevant throughout these years.
Through our continuous research into the challenges faced by African sisters in maintaining their natural hair, we discovered a gap. Where? In the provision of products to maintain 4c hair types and low porosity hair.
Firstly, the 4c hair community has the densest and tightly coiled hair texture. Secondly, they feel that their needs to keep the hair moisturized and soft all the time, as well as retaining length were still not met. This is even after using the trusted L.O.C(Liquid, Oil and Cream) and L.C.O(Liquid Cream and Oil) methods which are meant to ensure that our Afro hair says moist for longer periods.
To close this gap, we developed a ground-breaking Sheer Elegance Afro Natural Range which is revolutionizing the Afro hair industry. It does this by providing them with simplified and highly effective solutions to maintaining the natural coils of 4c hair type. Our 6 in 1 Leave-in conditioner renders the L.O.C and L.C.O method redundant because it single-handedly softens, hydrates and moisturizes. It further defines curls, and plays a big role in retaining length.