This long-overdue revolution is aimed at disproving the narrative that our hair is complicated and requires a lot of work to look beautiful. We have been at a vantage point in our natural hair research as our team is led by an African black child, a 4c low porosity hair sister, a scientist, Hairstylist with 15 years of experience in the natural hair care manufacturing industry.
The application of the knowledge gained through years of research, from which we took some blows and had a lot of frustrating trial and error, will give power to our black sisters whose unique bold incredible hair structure has been misjudged and negatively labelled.
Our R n’ D teams’ never say die attitude and their continued quest to push the boundaries of science to provide you with a simple convenient and better hair regimen is propelled by the passion and desire to inspire you to embrace your beautiful African kinks truly and genuinely. This is done with the help of natural oils sourced from our own African soil.